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Bang & Olufsen Concept

Case study in collaboration with Bang & Olufsen

My intention with this project was by strategy, innovation and design, to provoke. To prepare Bang & Olufsen for the future. I wanted to develop a new kind of product strategy and a platform for innovation. Innovation in this case is not only to make data visual and physical, but also to work with integration in a new way. The integration with images rather than text and icons – makes the expression of the product and the interface more human.

Data is no longer something abstract – it is something that the user can relate to.