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We are proud to present our first book cover design, 60 years later. “Carl&Carl made me the nicest cover ever. From the very beginning I loved it. Little did we know it would soon become the cover of the world’s most talked about book!” J.D. California |
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Intuition strategy innovation design We trust our intuition and use it. Design is a complex and intricate process, but we believe that it also has to be direct and free. Through communication and interaction the blurry idea becomes more specific and when the final project is described, it still lives up to the requirement of being intuitive. We design to make products of high quality, both beautiful and functional. Our design is strategic, which means that designs are made to fill out marked gaps and to add value to the product. We aim to make innovative design. Our design is new, creative and personal. It is beautiful with a twist. Methods We start with an idea or a problem to be solved. An idea can be as wild and innovative as any. Neither economy, technology or the market will limit our work at this point. Once the agreement is set, we start analysing the market and the consumers. Areas to explore, consumer identification etc? This also feeds an economic discussion: What will the consumer pay or how much money do we need for prototyping? |
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-It is no coincidence that we ended up working together. In the autumn of 2008, after years of trimming our skills together, we finally started Carl & Carl with its base in the centre of Copenhagen. Carl and Carl deliver products at all design stages; from idea development through product descriptions over prototyping and finished designs ready for production. |
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“Thomas Albertsen is educated at Danmarks Designskole in Copenhagen as an industrial designer as well. During his studies he participated in several design competitions and has won many prizes for his contributions. “I have a great passion for working with physical models as well as 3d, and nothing gives me a greater thrill than making things work.” |
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“Gustaf Wollin is an industrial designer, educated at Danmarks Designskole in “ -- Scandinavian design, with its heritage of simplicity and pure formalism, provides a solid base in my design process. Items are always thoroughly analysed and re-cycled, aiming for versatility and with the result of a final twist. It is not only the products themselves that interest me; the challenge of creating universes and conveying the connection between the products and its environment, make an important part of the process. By strategic design, keen to every part of the concept you can reach innovation.” |
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CARL & CARL
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